ACH or Credit Cards

by: Wayne Akey

Most businesses accept credit cards and consider the process fees a cost of doing business. However by implementing an ACH payment system you can realize dramatic savings and increase sales. ACH refers to the Automated Clearing House and generically means moving money electronically to and from checking and savings accounts. An example would be a check by phone or taking recurring payments directly from a checking account. The MAJOR difference between ACH and credit card processing is that a credit card transaction “captures” the merchant’s funds from the consumer and essentially guarantees payment. An ACH transaction is a request to transfer funds. The transaction may reject for several reasons with the most common being NSF (non sufficient funds) or a closed account. The funds are not guaranteed. It is the guarantee piece that allows the credit card company to charge a percentage of the transaction to cover the risks involved. Typically a transaction will consist of a discount rate, 2.5% for example and a transaction fee, typically in the 30 cent range. This means that every $100 processed incurs about $2.85 in merchant fees. Contrast this with an ACH transaction. Typically there is no discount rate just a .30 (or less) transaction fee. If you process $25,000 per month using ACH processing will save around $7500 per year. Certainly you will have more “failed” sales due to ACH transaction rejects (eg NSF) but your transaction savings will far exceed these losses. In addition you will appeal to a much wider range of consumers. Estimates vary but MANY people do not have credit cards or are at their limit on their cards. So the benefits are two fold-much reduced transaction fees and a new payment vehicle for your customers. So consider ACH processing for your business. It will save you money and win new customers. About the author: Wayne Akey has helped numerous businesses save time and money with ACH processing. Get your free report on how your business can benefit http://www.ach-payments.com/software/secrets.doc or visit http://www.ach-payments.com

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Accepting Credit Cards Payments For Offline Businesses

by: Keith Baxter

Any smart business owner knows that accepting credit cards as a payment option will dramatically increase revenues. Not only do credit cards offer customers the convenience and ease of not having to carry around cash or checks, it lends a sense of professionalism to your establishment as well. The process of applying to become a credit card merchant can be a bit confusing and frustrating, so let's take a look at how it all works. The Credit Card Account The credit card account that you will use is called a merchant account. These accounts are different from a regular business checking account in that they are accounts that have been secured through a bank that offers credit card processing. This account enables you to process your credit card transactions through their banking establishment. This is a safe and secure process which provides both you and the buyer security and protection from the beginning of the transaction right through to the end. Since most of the merchant accounts are offered by a third party vendor, you are not obligated to use any specific bank or institution. You are free to choose the one that offers the options that will work best for you and your company. What you do need to pay attention to are the fees. These fees will come in three different forms. First, the initial setup fee (pretty self-explanatory), moving on to the percentage fee (the provider will take a percentage of each transaction based on amount of sale), and then ending with the monthly service fee. Read the fine print of any contract before signing it. Pay attention to all three fee categories, not just one. Also, look for contract obligations. Some providers will offer you great deals but will want you to sign on with them for a long period of time. You need to be aware of what, if any, penalties will be charged for getting out of the contract if things don't work out. How Do I Actually Get Paid Obviously, this is pretty important. If a customer has used a credit card, no money has actually changed hands. Since more and more customers are now using credit cards, how that money gets into your account and how fast has become vitally important. Any of the reputable merchant account providers will provide the business owner with payment into their account within the first 24 to 48 hours of the initial transaction. Whether that customer has a balance on that card is not a concern of yours. The bank will pay you anyway. If the customer disputes the said transaction, the bank is usually under no obligation to pay the business owner, especially if that dispute has been deemed acceptable. If a business owner has a high number of legitimacy claims against them, the provider may just drop them. The majority of the time, though, things go as planned and the money shows up in your account within a day or two. About the author: Keith Baxter made it his mission after college to educate as many people as possible to the advantages and disadvantages of credit through a widespread re-education initiative. You can find out more about Keith and what he's up to at http://www.credit-card-debt-consolidation.net

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1st Steps To A Merchant Account

by: Steve Jones

It's a fact that traders who are in a position to accept credit cards from their customers can expect to make more sales than those who only accept cash transactions. According to "Jumping Through the Merchant Account Hoops" by Khera Communications, the average credit card transaction is $40, compared to just $9 for cash sales. So, by not accepting credit cards you put yourself at a huge business disadvantage compared to your competition. It may also surprise you to learn that credit card transactions can cost your business less in transaction charges. A case study by Coopers & Lybrand found that it costs, on average, 2.7% to process a credit card transaction as compared to 4.8% for cash and 4.0% for checks. The reason for this perhaps surprising statistic is that cash and cheques require more handling by financial institution staff whereas credit cards tend to be processed electronically for the most part these days. To offer a credit card payment facility to your customers you need to set up a merchant account. Typically you will also need to have equipment installed to accept the payments. If you wish to accept credit cards Online you will also need to sign up with a payment gateway such as CyberCash or VirtualNet to allow for instant authorizations over the Internet. The provider of your business bank account should be your first port of call for a merchant account, but if you're looking to provide an Online credit card payment service to your customers, it's important that you make sure that any merchant account provider can demonstrate a track record with accepting Online payments. Applying for and being accepted for a merchant account can take anything from a couple of days to a couple of weeks or more. Your chances of being approved relate directly to your already-existing business track record. That's why your own business bank is a good first option, because they know you and your business better than anyone else. How much can you expect to pay? The cost of a merchant account can vary enormously mainly based on the perceived risk associated with the business applying for the facility and the area of business they are involved in. Typically you can expect start up costs to be in the $190 - $300 range with processing fees on individual transactions from around 2% variable depending on sales volume. The more business you're going to be putting through your merchant account, the more you'll be in a position to negotiate with your merchant account provider. About the author: Steve Jones is Website admin for http://www.merchant-account.no1-source.infowhich provides all the latest news and information sources on merchant accounts

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Accepting credit cards-Explained

by: chris dorning

"You have permission to publish this article electronically or in print, free of charge, as long as the by lines are included and all links remain active. A courtesy copy of your publication would be appreciated." Email notice of intent to publish is greatly appreciated but not Required: chris_dorning@yahoo.com Accepting credit cards-Explained Firstly let me point out that it is very difficult, to compete in a highly competitive market without being able to accept credit cards as payment from your customers. Most people who buy online use their credit cards to pay. To accept credit cards you need to be accredit merchant. There is a big misconception that becoming a “merchant” is a lengthy and expensive process that takes months to complete. This is not the case anymore, there are now many agencies on th enet who are more than happy to give you “merchant” status. What follows is step-by-step guide to finding and setting up your merchant account. Firstly, deciding which company you want to use. You obviously want an agency which is reputable, has been around for a few years at least, and one which offers monthly direct payment straight into your bank account. These, may sound like obvious requirements but believe it or not most credit agencies still pay their customers through cheques. Now I don’t know about you but if I have a really good month, I definitely do not want all my money being sent insecurely through he very questionable postal service. Not to mention the fact that you will wait at least 1 week to receive your money. After I became I credit merchant my business went up 27% in one week and has remained fairly stable since that time.

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Business Plan Basics

by: Dick Pennington

You're excited. You have a great idea for a profitable online business. Maybe it is an original idea that has not been marketed online before. Maybe you have come up with a new spin on the ordinary. Whatever it is that has influenced you to start your online business, be sure that you have a plan before you begin. This is not the time to "pick it up as you go". These are some basic things that should be included in your business plan. The business summary should give a brief description of the entire business and is an integral part of the overall business plan. After you have completed the business summary you should begin to list the objectives or the goals that you want to accomplish through the business. Next and perhaps most importantly, you should develop your marketing plan. The marketing plan will address all the specifics of the business. When developing the marketing strategy you should consider the following: The target market. The target market is the customers that you expect to see visiting your site. For example will your product be more appealing to college students or those who are in retirement? Consider the competition for your product when determining the marketing strategy. Choose a product that will be seen as unique and useful. Visit sites that are offering the same or similar products. Find out the cost, and how they are marketing their product. Finds out the pros and cons of their business and try to improve your product based on their flaws. Research the various methods for advertising online. You should become educated about search engines and how they work since each one is different. Also be sure that you know how to submit your site to search engines. You should be prepared to spend a small amount of money on advertising, but the profits that you will gain from the advertisements will prove to be money well spent. Think about pricing. Again, look at the competition and see what similar products are selling for. Pricing can play a big role in the success of your product since selling a product well below the average price may lead customer to think that there is a problem with the product or that it is not of the best quality. However, pricing items too high could also detour customers. Determine the shipping method. Be sure that you know how products will be shipped so that you can have shipping details clearly posted on your site. If you are shipping things of great value, you should consider providing shipping insurance. Also think about shipping outside the country that you live in. Think about the different methods of payment that you will accept. If your business does not accept credit cards, you should be ready to give up half if not more of your sales. If you decide to accept credit cards will you use a merchant account or will you use a third party credit card processing center? Both will help you get started and the third party processing center will handle all of the business so you don''t have to. You should decide which you will use and also if you will accept checks or money orders. It is essential to have a secure server when taking credit cards. These few things will help your online business to become a great success and also provide you with peace of mind knowing that you have thoroughly thought about and planned for the opening of your online business. About the author: Dick Pennington can help YOU start your own profitable business on the Internet within the next 24 hours... To learn more, visit: http://www.LearnToWinBig.com/pips.html

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How to register a company

by: Jakob Jelling

Make sure you’ve chosen the best name for your company first! If you're wondering how to register a company, you're not alone. Hundreds of thousands of people try to start their own businesses each year, and often they end up having more trouble than they should just because it is difficult to register a company if you are unfamiliar with the process. It would be nice if there was a simple, universal guide to registering a company - unfortunately, that is more or less impossible. Company registration is different in every country in every part of the world. Not only that, but it is subject to legal changes at any time. The first thing you need to do, no matter where you are, is to make sure that there are no registered companies with your chosen name. If there are, you'll have to choose a new name. If there aren't then you're ready to move onto the next step. When you choose your company's name, make sure that it is short, and preferably something memorable - the more your name is memorable, the more likely it is that you'll get word of mouth business from people. If your company is going to operate on the internet, then you should also check to see if the domain names that you would want to use are already taken. Essentially, if they are already taken and you think that it would be too hard to purchase the domain, then you should probably think about changing your company name. The best domain names, after all, would just be the name of your company, since these are the easiest to remember. Once you decide on a company name, you need to make sure that you get all the proper forms. By registering as a company, you can get a lot of benefits that you wouldn’t have if you were just selling things on your own. For instance, you’d be able to get a business credit card, and you could benefit from the help that some small businesses are eligible for. Finally, even if you are going to register your company in the United States, you should also pay attention to the different rules for each state. You may want to choose which state to register in based on what the rules and restrictions for that state are. About the author: Jakob Jelling is the founder of http://www.cashbazar.comVisit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.

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Free Credit Card Merchant Account

by: Shane Penrod

If you have been doing business for a few years, you probably have heard about the benefits of opening a free credit card merchant account to expand the availability of your products and services. However, there are so many banks and other financial institutions competing for your business that you may be unsure which one to partner with in this exciting venture. One attractive option is to look for a free credit card merchant account offer. Applying for a merchant account is easy and often can be handled online in a few moments’ time. However, it may be difficult to know which bank to choose. One may offer a lower transaction fee for credit card processing. Another may vie for your business by offering a no-fee installation of credit card processing equipment. But you could benefit more from a free credit card merchant account if the card does not come with hidden fees or limits. Start by shopping for a merchant account with banks that offer low-interest rate credit cards or a no-rate credit card merchant account. If your favorite bank does not currently offer this type of deal, ask about one. Perhaps they will consider offering you a special deal if you are a valued customer. Otherwise, when considering a merchant account credit card from a relatively unknown institution, compare the terms of the card to those from other banks to make sure you get the best deal. Sometimes a “free” credit card deal may actually hide or incur unexpected costs. For example, while you may not have to pay any up front costs when opening the account, like an application fee, you may be billed later for an annual membership fee that entitles you to use the credit card. Failing to pay this fee may result in the cancellation of your credit privileges. A free credit card merchant account should be free in every sense of its use, so ask about contingency fees or possible changes in terms later on as the economy shifts. You don’t want to get comfortable using the card only to find in a few months that you are being billed for services you did not expect to pay for. A free credit card merchant account can be just the thing to launch you into e-commerce use, however. You can use your credit account to purchase credit card processing equipment or other innovations that will upgrade your company’s image to impress customers and draw in new clients. Or you can use your free credit card merchant account to experiment with other marketing techniques, attend conventions, or try a new line of merchandise or services. If you have demonstrated skill in using business credit responsibly and in keeping with your business income and expenses, this type of credit card account may be just what you need to move your business forward and expand company interests or operations for your customers’ benefit. Check out all the terms and conditions when you apply to get the best free credit card merchant account. About the author: Shane Penrod is the founder of Merchant-Acount-Quotes.com Specializing in allowing merchants the ability to shop and compare multiple quotes from national merchant account providers. For free quotes on merchant account rates and fees, please go tohttp://www.merchant-account-quotes.com

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